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Description:While each model may not be directly employed by the company they represent, they can be trained to answer questions and provide customer feedback regarding products, services, and brand appeal. The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: Marketing campaigns that make use of promotional models may take place in retail stores or shopping malls, at trade shows , special promotional events, clubs, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present. The motorsports scene refers to promo models as race queens. In Japan, they are known as image models and are hired by government agencies.